April 15, 2020

Episode 03: Matt Tabor on the Golden Ratio & Chalkboard Menus

This week, Chris discusses with designer & illustrator Matt Tabor the history of restaurant and bar branding within the Montrose neighborhood as well as the challenge translating the core values of a restaurant into a visual identity that resonates with guests. 


Matt Tabor is the founder and art-director of Letterset, Houston's premier design house for the Food & Beverage industry. Matt supported himself through University of Houston by working as a barista at Paulie's Restaurant in Montrose. Through the Houston coffee network, Matt began designing menus for nearby spots such as Blacksmith, Anvil, and later Underbelly. Since those early years, Matt has become the go-to designer for Houston restauranteurs. With over a decade of experience developing menus and touchpoints, Matt has an artistic appreciation for the way in which people engage with beverages. His personal work can be found on Instagram.

An extra big thank you goes out to Letterset for designing the logo for this podcast!

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